We are thrilled to announce that Unilytics has joined Optimus SBR
Learn more

Posted by John Strykowski

September 14, 2015

13:20

Leave Reply

Tags:

Improve 1:1 Marketing with Google Analytics

makeitsonumberone

A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

Posted by Peder Enhorning

August 16, 2012

11:32

Leave Reply

Tags: , , ,

Web Olympics Champion

Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.

Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.


Explore Posts By Category

Archives

Archives

Want to know more?

Contact us