We are often asked to help clients establish a culture of analytics and an environment of better business intelligence (BI). But that request often comes from companies already using traditional, long-term suppliers of BI solutions. So, we wanted to understand why firms using a “so called” leading BI tool would still be looking for a […]
Do you want to create the ultimate, useful, intuitive data visual? Whether you are new to data visualization, familiar with it, or an expert, there is a lot to know besides how to use your favourite data visualization tool. There are best practices relating to the presentation of data in visual form that supersede the […]
This year’s Gartner Magic Quadrant*, which shows the relative position of each challenger in the business intelligence and analytics space, again positions Tableau as a leader in an increasingly competitive market. For the fourth year in a row, Tableau is a leader and positioned highest in ability to execute.
Data visualization is an extremely effective way of highlighting and identifying outliers and trends. Data discovery is easy when dashboards are created to reveal new insights. But sometimes the dashboard designer focuses on aesthetics and creates something that doesn’t provide answers to our questions.
The new “gold” of the information age, data is arguably the most important natural resource of this century, and organizations Big-data-small-business-300x298of all sizes are challenged to optimize data to drive business. Business instincts and intuition are being augmented and increasingly replaced by data analysis as the drivers of success. Small – midsize businesses will never gain the edge they need without accessing and analyzing “Big Data”.
Although most companies “claim” to put customers first, we rarely feel that we have been heard or have had much influence on product offerings. That’s why it’s so refreshing when a company like Tableau actually listens and responds to customer needs. Tableau’s recent introduction of version 8.1 for Desktop, Server, Reader and Public incorporates many […]
The Data Visualization & Dashboards Seminar we hosted in Toronto last week was a tremendous success, and I would like to extend a thank you to all those who attended! We have received so many requests for the dashboards presented during the “How to Design and Build Effective Dashboards” demonstration session, I thought I would share them in this blog. The underlying story/premise and methodology used to support the story are described for each of the four dashboards.
Quadrant Analysis of Google AdWords Performance The idea is incredibly simple… get your product or service in front of people searching the internet for relevant terms or concepts. Unfortunately, the simplest ideas gain complexity as they grow and change. The same is true for search engine marketing, pay-per-click advertising, etc. This blog will focus on […]
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