When you collect and utilize large volumes of information, data enrichment is often critical. It is arguably one of the most important aspects of the wider data integration process. However, not all firms complete this step or maximize its potential. If your firm relies on data to drive business strategy, data enrichment should be a frequent task.
Data enrichment refers to the task of enhancing, refining, or improve raw data to add value and augment the quality of your organization’s data. Unilytics leverages Alteryx to provide our consultants and clients the unique ability to easily prep, blend, and analyze all of their data using a repeatable workflow. The analytics can then be deployed and shared at scale for deeper insights in hours, not weeks. This allows us to connect to and cleanse data from data warehouses, cloud applications, spreadsheets, and other sources, and easily join this data together. We can then perform analytics — predictive, statistical, and spatial — using the same intuitive user interface, without writing any code.