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Posted by Peder Enhorning

March 15, 2010

12:43

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Web Analytics Should Begin with a Plan

Web analytics should begin with a plan. Unfortunately, most don’t. And the plan should start by answering the most basic of questions; why do we have a web site? All web sites can be categorized as having one of two objectives; either to make money or to save money. Sites which make money are not […]

Posted by Nad Balata

December 7, 2009

13:59

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With organizations becoming increasingly…

With organizations becoming increasingly sophisticated with their web analytics initiatives so should management and owners of web analytics. For many companies the question that arises is who is responsible for the web site and analytics. Spurring this introspection is the fact that market research currently shows that Marketing owns web analytics 46% of the time, while traditionally IT owns responsibility of implementing tagging required to populate report data.

Posted by Eric

November 27, 2009

14:05

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Webtrends and Google Analytics Do Overlap

Webtrends and Google Analytics do overlap and comparisons are worthwhile, but each will appeal to different audiences. We see many clients who are well suited for GA. If their needs are fully served by GA it’s the logical choice since it’s free. But the technological approach by both is different which means they will often […]

Posted by Peder Enhorning

October 9, 2009

14:09

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Customer Engagement Model

There are many factors and activities which determine the success of online properties. Understanding how these actions affect the overall message and how they interrelate is of significant importance. Mass media marketing such as television or radio spots may reach a wider audience but may have little or no interest to many. How many of […]

Posted by Peder Enhorning

May 27, 2009

14:11

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Measure KPIs, not web traffic reports

Web analytics delivers an overwhelming amount of information by way of reports. Much of it is fascinating but the excitement of those reports wanes over time because the information is not used to affect daily business functions. And why should it?! It’s usually not relevant to the business. Identifying what values to look for and […]

Posted by Peder Enhorning

April 30, 2009

12:43

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Unilytics at eMetrics in San Jose – new blog #emetrics

Unilytics is an offcial eMetrics sponsor

As we plan to exhibit at eMetrics in San Jose, May 5 6 and 7, I felt it was great time to introduce you to our new blog! Yes, there are lots of them out there already and we are not early to write one, but we plan to offer relevancy about our industry and company. And there’s much to talk about.

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