Posted by Eric
October 29, 2013
The Data Visualization & Dashboards Seminar we hosted in Toronto last week was a tremendous success, and I would like to extend a thank you to all those who attended! We have received so many requests for the dashboards presented during the “How to Design and Build Effective Dashboards” demonstration session, I thought I would share them in this blog. The underlying story/premise and methodology used to support the story are described for each of the four dashboards.
Posted by Eric
August 23, 2013
Quadrant Analysis of Google AdWords Performance The idea is incredibly simple… get your product or service in front of people searching the internet for relevant terms or concepts. Unfortunately, the simplest ideas gain complexity as they grow and change. The same is true for search engine marketing, pay-per-click advertising, etc. This blog will focus on […]
June 21, 2013
Gartner, one of the world’s most influential Information Technology analysts, has published new reports about the costs of business intelligence platforms for 25 leading suppliers. Gartner compared vendors on cost elements such as average implementation, license and hardware. Key Findings • Implementation costs can range from as much as 100% of the initial license costs […]
June 5, 2013
The assumption is that the Big Data is usable, but often it isn’t. Many collection systems are installed with little regard for what the business drivers are and so may not be gathering the necessary information for sound business decisions. Data collected may be incomplete or just plain wrong.
March 19, 2013
We just returned from a road show to promote the new Tableau version 8. As a sponsor, we came equipped with a barrel full of single dollar bills. The offer was that whoever guessed closest to the actual amount of bills could keep the cash.
Keeping track of money is one of the most fundamental skills we have today. We were taught how to count with building blocks as toddlers and how to quickly split the bill when going on a double-dat
March 12, 2013
End users are decision makers. However, all too often they don’t have the data necessary to make accurate, well informed decisions. Even though they understand the data that drives their business, they don’t have access to the tools to interrogate it. Think about it. The business tools we use every day don’t have the ability to generate insightful reports. If you are a sales manager, perhaps it would be good to know the percentage of client tasks sales people completed on-time and how that correlates to their performance, or simply how many tasks they have relative to sales performance -try extracting that from Salesforce! Perhaps you want to know how sales and marketing activities affect other channels of engagement such as the web. Unfortunately, the tools necessary for these queries are not easily within the grasp of most business users.
November 20, 2012
Employee satisfaction is mostly about having fun and feeling like you’ve made a valuable contribution. Analyzing a bunch of numbers can actually be exhilarating when you use the right tool, and Tableau is definitely one of those tools! Tableau allows you to explore and play with data to find answers to questions you hadn’t even thought of. It provides […]
Posted by Julian Rocco
November 19, 2012
These days practicing web analytics is not new to most businesses. Web analytics has its roots in the early days of the web (the mid 1990’s) and has grown steadily since then. I, on the other hand, am somewhat of a newcomer to analytics, having recently joined a very talented team of consultants here at […]
August 16, 2012
Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.
Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.
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