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Posted by Eric

February 23, 2016

11:26

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Top 7 Data Visualization Best Practices

Do you want to create the ultimate, useful, intuitive data visual? Whether you are new to data visualization, familiar with it, or an expert, there is a lot to know besides how to use your favourite data visualization tool. There are best practices relating to the presentation of data in visual form that supersede the […]

Posted by Peder Enhorning

February 10, 2016

11:14

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Tableau is (AGAIN) Top Ranked by Gartner in 2016

This year’s Gartner Magic Quadrant*, which shows the relative position of each challenger in the business intelligence and analytics space, again positions Tableau as a leader in an increasingly competitive market. For the fourth year in a row, Tableau is a leader and positioned highest in ability to execute.

Posted by Karen

February 3, 2016

11:57

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6 High Impact BI Trends for 2016

What does the future hold for BI in 2016 and beyond? Here’s a look at 6 high impact trends that are changing the face of business intelligence and will give you an eye-opening look at what businesses should be leveraging in 2016. Continuing a pattern from previous years, 2016 will see the ongoing evolution of […]

Posted by Peder Enhorning

November 25, 2015

11:42

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Be Disciplined When Creating Dashboards

Data visualization is an extremely effective way of highlighting and identifying outliers and trends. Data discovery is easy when dashboards are created to reveal new insights. But sometimes the dashboard designer focuses on aesthetics and creates something that doesn’t provide answers to our questions.

Posted by Eric

November 3, 2015

13:05

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5 Must Dos BEFORE Creating Dashboards

In the world of data visualization, a lot of focus is paid to the visualization tools themselves. Should I use a time-series visual, a scatter plot, or a heat map? What is the best way to visualize survey data? Can I export my dashboard to a PDF? These are perfectly valid questions, but as much, if not more, attention should be spent on what needs to occur BEFORE you even open up your visualization tool. Here are five of the most important pre-visualization considerations we recommend based on our extensive experience with data and visualization.

Posted by John Strykowski

September 25, 2015

13:17

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Marketing Attribution Data Without the Attribution Hassle

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What if you could look at the traffic for all your visitors? Specifically, how it relates to a particular campaign? It stands to reason you could gain a lot of insight from that data. The good news is it’s actually quite simple and I’ll show you how to make that happen but first let’s consider the “why.”

Posted by John Strykowski

September 14, 2015

13:20

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Improve 1:1 Marketing with Google Analytics

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A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

Posted by Peder Enhorning

September 3, 2015

04:46

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NOT the Top 10 KPIs

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Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.

Posted by Karen

May 21, 2015

05:35

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The Big 10 Business Intelligence Trends in 2015

We’re almost halfway through 2015 – hard to believe – and the dynamic arena of business intelligence continues to advance. It’s the vendors that adapt better and faster to this evolving environment that will have the competitive edge. Similarly, the businesses that make the best choice of BI technology, that best fits their operation, will […]

Posted by Karen

February 4, 2015

06:41

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5 Actions for An Effective Web Analytics Strategy

Most businesses today recognize that a compelling online presence is critical to their success. Without an effective website, chances Strat are you’re losing valuable business and customers to your competitors who do have effective and active online presences. A successful website should be an asset to your business that more than pays for itself either in the amount of business or customers it converts, or in the amount of money it saves by encouraging self-services


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