A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.
Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.
We’re almost halfway through 2015 – hard to believe – and the dynamic arena of business intelligence continues to advance. It’s the vendors that adapt better and faster to this evolving environment that will have the competitive edge. Similarly, the businesses that make the best choice of BI technology, that best fits their operation, will […]
When companies decide to track performance, they invariably begin by measuring results. That’s the wrong approach. Results only tell you what happened, not why. You can choose to measure either the results of your work or the actions that cause the results. KPIs (Key Performance Indicators) should be reserved for tracking things that directly relate […]
Most businesses today recognize that a compelling online presence is critical to their success. Without an effective website, chances Strat are you’re losing valuable business and customers to your competitors who do have effective and active online presences. A successful website should be an asset to your business that more than pays for itself either in the amount of business or customers it converts, or in the amount of money it saves by encouraging self-services
Dashboards have become strategic tools for delivering decision making information. And ideally, those dashboards are automatically updated to reflect daily, weekly or monthly trends. Furthermore, much of the information should be KPI based. If properly constructed, the KPIs should immediately inform how things are trending and what action is needed. To properly deliver on these […]
I would like to extend a thank you to everyone who attended our Tableau Data Visualization & Dashboard Seminar last week in Toronto! With record attendance, you helped to make it our best seminar ever! Held at downtown Toronto’s St. Andrews Club and Conference Centre, the seminar drew 106 people. I believe the increase in […]
The Ontario provincial government has just stated that they plan to eliminate homelessness in Ontario! What a ridiculous statement. Do they really think voters and other observers will accept such a nebulous goal?
The ever escalating hype on “business intelligence”, “analytics” and “big data” has made it very difficult to uncover the information that is truly valuable and useful. I recently came across a survey that provides what I consider to be pragmatic information if you are looking to upgrade, supplement or replace your Business Intelligence software, or purchase it for the first time.
The ability to mobilize BI data – to deliver real-time information via smart phones and tablets – will likely be the most significant contributor to improved BI adoption in 2014. Although the adoption rate for mobile BI is still relatively low, the rate is growing faster for mobile than for other technologies and has not nearly reached full potential. Gartner predicts that by 2015 mobile devices will be exclusively relied upon for insight delivery by over 50 percent of mobile BI users and will grow overall BI users by 20 percent.1 This is not really surprising considering that mobile BI provides significant benefits including:
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