March 19, 2013
We just returned from a road show to promote the new Tableau version 8. As a sponsor, we came equipped with a barrel full of single dollar bills. The offer was that whoever guessed closest to the actual amount of bills could keep the cash.
Keeping track of money is one of the most fundamental skills we have today. We were taught how to count with building blocks as toddlers and how to quickly split the bill when going on a double-dat
March 12, 2013
End users are decision makers. However, all too often they don’t have the data necessary to make accurate, well informed decisions. Even though they understand the data that drives their business, they don’t have access to the tools to interrogate it. Think about it. The business tools we use every day don’t have the ability to generate insightful reports. If you are a sales manager, perhaps it would be good to know the percentage of client tasks sales people completed on-time and how that correlates to their performance, or simply how many tasks they have relative to sales performance -try extracting that from Salesforce! Perhaps you want to know how sales and marketing activities affect other channels of engagement such as the web. Unfortunately, the tools necessary for these queries are not easily within the grasp of most business users.
November 20, 2012
Employee satisfaction is mostly about having fun and feeling like you’ve made a valuable contribution. Analyzing a bunch of numbers can actually be exhilarating when you use the right tool, and Tableau is definitely one of those tools! Tableau allows you to explore and play with data to find answers to questions you hadn’t even thought of. It provides […]
August 16, 2012
Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.
Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.
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