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Posted by John Strykowski

Where is my data

August 16, 2018


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Tableau Server Governance: Asking the Right Questions

When I was asked to write a blog about Tableau Server Governance, I pondered how to make it somewhat entertaining. And I don’t think I can. Unless you’re a nerd like me, it’s not an exciting topic. With that in mind, I’m writing this blog as if I were having a friendly chat with a […]

Posted by John Strykowski

March 27, 2017


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Tableau Master Challenge #2 – Solution

Welcome back to our Unilytics Tableau Master Challenge, the second in this series. If you didn’t see the Tableau Master Challenge #2 blog post, you can see it here with details of the challenge and what you have to accomplish to succeed. What seemed easy at first was the fact that we know how to configure […]

Posted by John Strykowski

March 2, 2017


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Top 4 Skills to be an Effective Tableau Dashboard Designer

From Padawan Learner to Tableau Jedi Creating Tableau dashboards can seem easy at first, but the more you learn the more you appreciate that with so many options and choices, there are many complex decisions to be made. And very specific skills are required to go beyond simple visualizations. This article summarizes the top four […]

Posted by John Strykowski

February 22, 2017


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Tableau Master Challenge # 2

This is the second in a series of challenges for those that believe they have what it takes to be a Tableau Jedi. The series will call on your understanding of the intricacies of Tableau functionality and their usage. Let’s jump right into it. Say we’re working in Tableau Desktop, we put together a nice […]

Posted by John Strykowski

September 25, 2015


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Marketing Attribution Data Without the Attribution Hassle


What if you could look at the traffic for all your visitors? Specifically, how it relates to a particular campaign? It stands to reason you could gain a lot of insight from that data. The good news is it’s actually quite simple and I’ll show you how to make that happen but first let’s consider the “why.”

Posted by John Strykowski

September 14, 2015


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Improve 1:1 Marketing with Google Analytics


A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

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