Posted by Nad Balata
December 7, 2009
Have you ever run into any of the following issues in your web analytics implementation:
Naturally, there can be a bottleneck when Marketing makes requests for reports or additional functionality especially when only one person manages web analytics. Moreover, there needs to be a discussion on the four pillars of governance: accountability, accessibility, community and uniformity. These pillars address topics such as covering reporting responsibility, ensuring data is accurate, available and standardized, etc.
This is what we call Web Analytics Governance and it is gaining some steam and rightly so. Governance is:
By establishing a strong governance model companies can eliminate inefficiencies, overlapping of roles, and establish key roles for a successful analytics deployment.
For more info, please see here:
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