Webtrends Analytics packages are flexible and can be customized to fit the needs of any organization. It's easy to start with the functionality that best fits your current needs and increase the capabilities as your web analytics demands change.
Drill-down reporting lets you dig deep into your data – as much as 20 levels – to identify audiences by traffic sources, pages visited, geographies or even custom-defined segments. Do this all within the same analytics application without toggling between multiple reports or incurring additional charges.
Determine the most important real estate on your web site and precisely identify how different customer segments interact with offers and other content. SmartView overlays visually display the results of 20 different measures – from link performance to page conversion – directly on top of any page.
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| Webtrends Analytics Packages | ||
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| Feature & Description | Standard Analysis | Advanced Analysis |
| Standard Reports Over 100 essential web analytics reports including Geolocation, Path Analysis and Scenario Analysis. |
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| SmartReports Integration with Excel to leverage analysis tools such as pivot tables. |
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| BI Integration (ODBC Driver) Business intelligence integration through an ODBC connection that gives direct access to any piece of WebTrends data. REST url integration available with hosted service. |
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| Standard SmartView Browser overlay that allows report users see WebTrends metrics of visitor behavior. |
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| Custom Reports Create customer defined reports that tailor web metrics to a particular industry, business, or to answer a specific question. |
Optional |
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| Commerce Reports Discovers which campaigns and marketing partners are generating the most product sales. |
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| Advanced SmartView Allows report users to differentiate between multiple links to the same page and view custom segments of web site visitors. |
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