Webinar – A Step by Step Approach to Actionable KPIs
A Step by Step Approach to Actionable KPIs – Learn how well designed KPI’s immediately inform how your website is performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization.
Why have a formal KPI methodology?
Identifying appropriate KPIs
Providing context – not just raw figures but relative figures measured & compared over time
Building a framework for calculating and distributing KPIs
Defining KPIs to provide actionable information on marketing campaigns and other conversion events
Creating well-designed KPIs that provide reliable and measurable progress reporting
Real world examples to demonstrate how you can use this thorough and practical methodology