Your business revolves around your web site and the Internet. What does it say to your customers about the power and convenience of your technology when customers can’t find information about your products that they want? When your customer support team isn’t aware of a customer’s online activities?
Rightly or wrongly, the experience on your web site provides customers a first glimpse of the experience your products and services deliver. Improve customer conversion and retention by supporting 1:1 marketing initiatives and understand individual visitor behaviour.
Our solutions for technology companies combine the expert consulting and industry-leading marketing optimization technology you need to build an online experience that effectively moves customers through the sales cycle and delivers world-class customer service.
- Provide easy navigation and relevant information in the formats your customers prefer, based on in-depth insight into the devices, browsers and other technology your customers use.
- Optimize your site experience by determining which content, from rich-media to personalized portals is leading to longer visits and increased customer lifetime value.
- Understand where individual customers are in the purchasing cycle and when they will be ready to graduate to your next level of products and services, based on visitor-level online tracking across time and integration with offline customer information.
- Create a 360-degree view of your customers – across disparate product and services groups and online and offline interactions – using standards-based methods of data integration.
- Increase conversion of critical lead-generation activities, such as registering visitors, finding a local reseller or responding to a special offer.
- Reduce marketing costs by identifying which channels and partners are most effective at driving valuable leads and sales.
- Reduce customer support costs by determining which self-service content and resources are most effective at addressing customers’ questions.
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