Realize the Sales Potential of your Web Site
All the talk in the board room when your financial services company introduced its web site was about efficiency. Now the talk is increasingly about your web site generating sales. While reducing the cost of serving customers is still important, a 2008 Forrester Research report found that three out of the top four ways that financial services companies derive value from the online channel are sales-related.
Our solutions for financial services companies help you turn your web site into a profit and lead-generation hub, combining the business and technical consulting services with precise aggregate analytics, visitor-level analysis and data warehousing and pay-per-click advertising optimization. Our dedicated solutions are designed to help banks, brokerages, insurance firms and other financial services firms:
- Reduce the cost of acquiring motivated customers online.
- Increase completion of online forms and applications.
- Identify and cultivate relationships with the most profitable customers.
- Drive incremental sales.
- Offer online experiences that engage and build trust among customers, particularly those still reluctant to conduct transactions online.
To learn more, please contact us