Posted by Peder Enhorning
April 30, 2009
Unilytics is an offcial eMetrics sponsor
As we plan to exhibit at eMetrics in San Jose, May 5 6 and 7, I felt it was great time to introduce you to our new blog! Yes, there are lots of them out there already and we are not early to write one, but we plan to offer relevancy about our industry and company. And there’s much to talk about.
Unilytics has been in the web analytics business since 2001 and we have seen enormous change. Perhaps the biggest difference is what firms are beginning to do with analytics. And how it’s being incorporated into other corporate data silos.
It’s often not enough to understand what visitors to your web site are doing, but how else are they interacting with your company? Via customer support, in-store purchases and yes, also blogging. And they are all intricately intertwined. As your web self-service portal improves a relative drop in call center requests should be observed. An old boss of mine used to say “in technology, if you stand still for six months, you’re dead“. For the upcoming eMetrics show, we have completely changed our booth to reflect our new message, which is that incorporating other systems and their data into what web analytics provides is the key. That means tying together CRM, email marketing, call-center data and how coupons printed from the web are redeemed in stores so you get the full picture of what your customers are doing and what they need.
We are of course a huge proponent of WebTrends and are pleased to see their renewed focus on making it easier to get access to the underlying data used to create all reports. This is going to create fantastic opportunities for clients as they become better aware of all aspects and needs of their web visitors.
Peder Enhorning, President Unilytics Corporation.
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