Your site visitors’ attention spans are shrinking all the time. You have fleeting seconds to convince them to take the desired action or view the right message. Your conversion rates — and your job — depend on the relevance of your content.
Digital marketers are challenged with creating content that prompts visitors to act. What will convert better: Click Here, Learn More or maybe Buy Now? As it turns out, customers tell you every time they interact with your website. Are you listening?
Optimization provides marketers with the platform and people to test and target highly relevant digital content to specific audiences in real-time.
Deliver the Right Content to the Right People
If your website can distinguish between customers and anonymous visitors, geo-location, time of day etc., you can use that richer data to move from segmented targeting to a more refined model of personalized targeting. You can provide highly customized content for individual visitors. Optimizing provides the easiest way to incorporate dynamic content in a web page and truly enables a marketer to speak directly to their customers
You already Test
Chances are, you already test. Studies show 66% of e-mail marketers test subject lines. About 90% of paid search advertisers test headlines. And more than 75% of banner advertisers run at least simple A/B tests.
Yet only 26% of marketers test content on their site, according to Forrester. It’s often too difficult to get started and use the tools, but we are here to help.
Unilytics provides integration and consulting services coupled with robust products fromWebtrends and Adobe SiteCatalyst to optimize web sites for better conversion and to deliver targeted content based on visitor behavior and segmentation. We know how these tools are best used and can maximize your ROI.
Site optimization is not a one-time activity. Nor a one-off tactic. Site optimization is the superset of marketing activities including testing, segmentation, targeting, personalization and recommendation. Executing any of these activities improves your marketing performance.
