Problem. Studies show that search engines are a major driver of traffic. Are you getting your share?

Solution. Our experienced search engine consultants use proven, approved strategies and techniques for optimizing your site and making sure you get a significant return on your online investment. We will identify key web analytics reports and help you interpret them to evaluate the success of your SEO initiatives.

Topics include:

• SEO overview
• basics of search engine friendly web design
• learn coding techniques that work across all devises to optimize page content for effective SEO
• evaluate XHTML and how to effectively use content organization, tagging and CSS to obtain high ranking pages
• learn which meta tags are relevant to search engines
• find out how to write effective meta tags
• obtain a list of helpful tools for building SEO friendly sites
• optimize the content of your web site for effective SEO
• leverage your web analytics product (Webtrends, Adobe SiteCatalyst or Google Analytics) to help identify which keywords and phrases are driving traffic to your site

• learn how to use WebTrends in combination with other tools to monitor and evaluate your SEO efforts
• track your efforts and measure the ROI of your SEO initiatives using Webtrends, Adobe SiteCatalyst or Google Analytics
• track Search Engine Marketing (SEM) ROI efforts (Adwords, Overture etc.)
• evaluate paid search results to determine effectiveness for SEO strategies

Duration: 1 or more days