Web Analytics Training and Consulting – RETAIN ®

Web Analytics Training and Consulting – RETAIN ®

Web analytics training and consulting by Unilytics professionals ensures full value is obtained from your web analytics tool.

Frustrated with your Webtrends, Adobe SiteCatalyst, or Google Analytics implementation? Not seeing full value? That’s because traditional implementation methods don’t work for web analytics. Instead of finishing with end-user training, it’s where we begin.

End-user training, including exposure to the power of web analytics, goal setting and determining KPI’s, is the best forum for fine-tuning business requirements. This proven methodology called RETAIN® – Reverse Engineered Training and ImplementatioN – provides invaluable insight into how your web analytics (Webtrends, Adobe SiteCatalyst or Google Analytics) should subsequently be configured and ensures full value is obtained from your web analytics tool.

Phase II Technical Installation and Configuration
  • Overview of Log management, java scripting, cookie strategy and system architecture
  • Product and java script code installation and/or configuration of existing system
  • Configure reports from Phase I
  • Report features: SmartView, SmartReports, Campaigns, filtering, Content Groups, ODBC, REST url
  • Advanced Segmentation, Custom Reporting, Motion Charts, and more
Phase III End-user Report review
  • Review and interpret finished reports
Phase I End-user training and discovery
  • Web analytics concepts
  • Review web site Goals & Objectives
  • Identify Key Performance Indicators (KPI’s)
  • Identify reports and how they should be configured

 

RETAIN® is typically performed in a 7- or 5-day session. Depending on customer needs and budget, we can scale this back to three days or extend it to as many days as is required.

To learn more, please contact us

Download RETAIN® brochure as pdf.



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