Problem. Webtrends, Adobe and Google Analytics are often under-configured and only deliver the most basic information. But all are extensive products with tremendous potential for web site insight. They may be is easy to install, but obtaining full value can be challenging.
Many organizations don’t have time or the expertise to properly run Webtrends, Adobe or Google Analytics. IT staff may have other priorities and be under-staffed. Consequently, many powerful and insightful features such as Segmentation, Funnel Analysis, SmartReports, Content Groups and Custom Reports may be difficult to configure and are not used. The reality is that these products require constant management as site changes occur, pages are added and altered and new campaigns are launched.
Solution. Unilytics helps you manage your Webtrends, Adobe and Google Analytics systems to maximize ROI and ensure your installation is functioning properly.
This monthly service will ensure these analytics products are fully configured and that essential reports are available to key stakeholders every day.
Services include:
- Web analytics training
- Installation, configuration and product training
- SmartSource Data Collection (Java scripting)
- Report interpretation
- Product upgrades
- Cross-Channel Integration Services
- Creation of KPIs and Dashboards
- Web analytics Governance
Benefits
Performance. Ensures business users are trained and that Webtrends, Adobe and Google Analytics are properly configured and delivering accurate, valuable information.
Cost Savings. Customers receive lower daily rate than charged on a service-by-service basis.
Consistency. Unilytics’ involvement ensures that the services provided will be delivered by someone who is familiar with the client’s organization.
Sustainability. Annual service contracts are simpler to incorporate into corporate budgets.
Download the Management And Report Support (MARS) Brochure as a PDF.
