Technology Alone is Not a Solution
Unilytics doesn’t make technology. Instead, we use technology to build solutions. Just as cotton is not a shirt, technology without processes, services and some effort delivers little value. Many firms are using technology without creating solutions. Purchased products are often under-configured, incorrectly deployed and under-utilized.
Unilytics offers a broad skillset to ensure solutions that drive value are in place. That means ensuring our clients’ business requirements are fully understood and measured. Delivering a successful solution requires:
Digital Analytics Consulting Services – with particular strength in Webtrends, Google Analytics and SiteCatalyst.
Data Visualization Dashboards - integrate data from multiple sources to deliver management insight that results in better decisions
Extract, Transform, and Load (ETL) – from source applications to final destination, our consultants can assist and manage the movement of data for the most challenging business requirements
Key Performance Indicators - using the KPI Karta®, we help clients create meaningful KPIs to provide feedback that directly drives business goals
Digital Analytics Strategy – develop a strategic plan to ensure business goals and objectives are met
Digital Analytics Audit - only a properly conducted audit will tell you if every visitor action is being captured correctly; our audits are the most comprehensive in the industry
Digital Analytics Configuration & Training - full implementation, configuration and training services to fine-tune existing and new installations
Website Optimization – improve conversion, deliver targeted content and maximize ROI
Governance – create a formal model for digital analytics and data management governance to ensure consistent, timely reporting aligned directly with requirements
Monthly Retainer Service – ensure analytics products are fully configured and that essential reports are available to key stakeholders
Digital Analytics Maturity Model - Unilytics has created the Digital Analytics Maturity Model – Functional Tasks list to identify areas of completeness and those which need additional effort
