Problem. So, you’ve invested in Webtrends but are now flooded with statistics. Let us help you provide the tools to wade through the numbers, understand them and then act upon them.
Solution. Based on your organization’s digital marketing strategy, we’ll set goals and objectives based on Key Performance Indicators using the KPI Karta® that Webtrends can help you measure. Next, we’ll take an extended tour of the Webtrends layout, features and vocabulary. For administrators, we’ll show you best practices for creating and maintaining report Profiles and for managing log files. We offer a full range of consulting services and training to maximize the use of Webtrends.
Together, we’ll identify your “Top 5″ Webtrends reports and then we’ll teach you how to “Use Your RADAR” – a process to identify key statistics, analyze them and put your reports to work for you. Finally, we’ll show you a few tricks to increase the quality of your web site traffic through search engine optimization techniques.
Training topics:
- Identify your organization’s business strategy, goal and objectives for the website
- Make your website accountable: Measuring your organization’s market / audience size and the website’s relative reach
- Tour Webtrends and learn how to run reports
- Demystify web analytics and Webtrends vocabulary
- Review your organization’s available Webtrends reports
- Critical search engine optimization techniques to increase web site traffic and conversion
