Unilytics provides Webtrends Optimize as part of our services to optimize web site landing pages, campaign conversion and deliver visitor specific content pages.
Optimize’s simple one-time setup and intuitive interface gets first-time users testing in a matter of minutes. Advanced users can perform complex, dynamic tests with Webtrends’ scalable self-service platform, online training resources, and flexible best-practices and consulting support.
You add one tag per page (not per content item) and you’re done. You can add content elements, segments, or combinations of content elements and segment; no additional page tagging, and no need to remove the tags once testing is done. Compared to other solutions, this approach improves page load speed and reliability, and it won’t damage SEO efforts.
With Webtrends Optimize you can leverage the same data, segments, reporting, content and tagging used during testing to drive targeting and personalization.