Unilytics provides Adobe’s Test & Target as part of our services to optimize web site landing pages, campaign conversion and deliver visitor specific content pages.
Designing relevant offers that engage customer interest is more important than ever before. Marketers invest enormous amounts of creative energy to design campaigns, landing pages and offers, but which campaign delivers more relevant messages to consumers? With Test & Target, marketers can directly test and measure which campaigns or offers perform better.
Segment Targeting
Target content to different groups of visitors based on marketer-defined segments. Targeted content means relevant experiences. Relevant experiences mean better conversion.
Automated Predictive Learning
Visitor interests can be learned by the system instead of being pre-defined by market segments or business rules. With Test & Target’s predictive learning, each visitor and click is scored individually, so targeted offers are served based on a visitor’s unique interests with the goal of delivering the most relevant and engaging content possible. Test & Target-enabled Web sites can learn, listen and respond to visitors from their very first visit, on a completely individual basis.
Extensible Customer Profile
Test & Target’s predictive learning allows for anonymous customer attributes to be added to the visitor profile. So offline data, such as product holdings, credit score, time on file and other non-personally identifiable
information can be passed to the real-time targeting engine with Test & Target for improved relevance. Finally, a practical bridge to the full customer view is here, and the value is measurable!
Automated Campaign Management
Automatically direct site traffic in response to visitor behavior, factoring in variables such as time of day, e-mail communications or product promotions. Select your top performing “recipes” and let Test & Target optimize your traffic flow.
