Unilytics is a Premier Reseller for Adobe® Analytics (SiteCatalyst® and Test&Target®) as well as a certified implementation partner.
Adobe Analytics Features
Adobe Analytics provides actionable, real-time digital analytics intelligence about digital strategies and marketing initiatives.
It helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.
Keys to Success
While Adobe Analytics is an incredibly powerful analysis and reporting tool, the key to achieving full business value from Adobe Analytics is to:
- Ensure your technical implementation is rock solid, AND
- Ensure analysts have a thorough understanding of what the numbers really mean
We have some important tips for Adobe Analytics to help you avoid potential problem areas including:
- Double Counting on Custom Click Track
- Data Correlations Incorrectly Set
- Conversion Attribution Improperly Set
- Improper Understanding of Metrics
- Limited Scope for Analysis
- Misinterpretation of Conversions
Click here to view a full summary of tips to avoid potential problem areas for Adobe Analytics.