Adobe SiteCatalyst Powered by Omniture

Omniture Certified Implementation Partner

Unilytics is a Premier Reseller for Adobe® SiteCatalyst® and Test&Target® as well as a certified implementation partner.

We provide a full range of consulting services and comprehensive training to ensure you obtain full value from SiteCatalyst.

Contact us for a demonstration or price quote…

SiteCatalyst Features

SiteCatalyst provides actionable, real-time digital analytics intelligence about digital strategies and marketing initiatives.

It helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.

Keys to Success

While SiteCatalyst is an incredibly powerful analysis and reporting tool, the key to achieving full business value from SiteCatalyst is to:

  • Ensure your technical implementation is rock solid, AND
  • Ensure analysts have a thorough understanding of what the numbers really mean

Useful Tips

We have some important tips for SiteCatalyst to help you avoid potential problem areas including:

  • Double Counting on Custom Click Track
  • Data Correlations Incorrectly Set
  • Conversion Attribution Improperly Set
  • Improper Understanding of Metrics
  • Limited Scope for Analysis
  • Misinterpretation of Conversions

Click here to view a full summary of tips to avoid potential problem areas for SiteCatalyst.

 



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