Montage dashboard technology incorporates web analytics data and information from other business repositories into dashboards that can deliver management insight that is actionable.

Montage dashboards are for you if…

• You are overwhelmed by the volume of web analytics reports and can’t find pertinent information
• You find it difficult to interpret web analytics reports
• You take great effort manipulating web analytics reports and manually create monthly summaries
• You need to verify that corporate Key Performance Indicators are being met
• You bring data into central reporting from other databases and correlate it with web analytics numbers

Your Challenge

It’s difficult to draw meaningful conclusions from information contained in web analytics and other marketing reports because they are not concise or precise enough.

Who wants to review hundreds of graphs and tables or spend days creating executive summary reports? The answer, of course, is no one.

Unfortunately, dashboards all too often simply contain summary information and top-10′s such as top 10 pages, top 10 referrers, and top 10 downloads, or they primarily deliver data on page views and visitors. This information is not really relevant to business goals and is not actionable. Higher conversion rates are relevant to business goals, but not merely more web traffic.

Our Solution

Montage Dashboards

Montage automates the collection and retrieval of data for display in Excel dashboards. Connectors exist for Webtrends, Google Analytics, ExactTarget for email marketing and for generic ODBC. Montage provides an efficient method for establishing links and queries from these marketing tools for a refined display in Excel.

Montage dashboards are concise and actionable. Efficiencies include the ability to connect to multiple data sources simultaneously and ensure that only changed data is retrieved. Montage dashboards support data extraction via ODBC, REST, web services and native API’s.

Key Performance Indicators (KPIs)

Expressing web analytics data as calculated measures in the form of Key Performance Indicators (KPIs) offers insight into how your online business is performing, how strategies are progressing, and what changes might need to be made. Furthermore, integrating web analytics with external data sources can deliver even greater insight to your business objectives.

Knowing a KPI such as “Registrations Ratio to Total Visits” is far more valuable than simply knowing how many visitors came to a site or how many registered. And better still, compare that value to the last month for insight into how website lead generation is progressing.

To drive better understanding throughout the organization, decision makers need a common platform that is readily understood and easy to modify. They invariably don’t have time to interpret or compile verbose reports and collate several different spreadsheets or data sources to develop a view of website traffic. The need to gain easily-accessed insight into web metrics is driving organizations to invest in dashboard technology.

Montage dashboards are KPI focused; consequently, they provide immediate feedback on how well marketing initiatives are performing, if they are providing value against set corporate goals and objectives, and if current marketing strategies are working. Unilytics can also assist with defining KPIs via interactive end-user workshops as an adjunct to dashboard development. Understanding business goals and objectives is critical for establishing KPIs which will drive the creation of relevant dashboards. Finished Montage dashboards provide an illustrative representation of business performance across web properties and the entire organization.

Incorporating web analytics data and information from other business repositories into dashboards can deliver management insight that is actionable. Unilytics offers Montage dashboard technology to craft performance based dashboards to automate the collection and display of web analytics and other marketing data from various sources.

Contact us to learn more.
Download the Montage brochure as a PDF.