Mergence® supercharges existing web analytics tools (SiteCatalyst, Webtrends and Google Analytics) by measuring  how users access information, how they interact with content on the site, how they navigate and what they find useful. With these new insights on SharePoint® usage, you will be able to increase usage of your organization’s SharePoint site and ultimately  improve employee productivity.

Mergence is for you if…

• You need to capture deeper Microsoft SharePoint metrics than those supplied by out-of-the box SharePoint
• You need to organize content, enable communication, and enhance collaboration and efficiency
• You need to understand which areas of the Intranet are working and adding value and which require refinement
• You want to re-market back to visitors that have started key transactions but not completed them
• You need to know which content has been used by individual employees, various departments, or different levels of management
• You need to improve the ROI of Microsoft SharePoint
• You want to best allocate limited resources

Your Challenge

The value of SharePoint has been hampered due to its limited native reporting  capability and the complexity of the SharePoint software model.

Although SharePoint poses unique and difficult reporting challenges, the configuration and the overall value of SharePoint can be greatly increased through the collection of usage statistics, measurement of content efficacy, and simplification of communication channels

Our Solution

With Mergence®, organizations can obtain employee-centric insight into the use of their Microsoft SharePoint environments, including:

• Display of specific Web parts and sites/sub-sites
• Document activity such as checkouts, downloads, and approvals
• Paths taken and SharePoint breadcrumbs followed
• Business transaction completions
• Search intelligence such as search terms, results viewed, and search refinements

Technology

To track document actions (e.g., downloads, edits, permissions set, etc.) in SharePoint, most solutions require changes to a key SharePoint file called core.js. Most IT staff will not allow modification of core.js files, and it’s not an option for clients using SharePoint hosted service since the file isn’t accessible to customers. Any upgrades or point releases to the SharePoint environment frequently result in updates to the key SharePoint files and require re-application of changes to core.js. Mergence adds a set of libraries which run between SharePoint and the web analytics tool of choice: Webtrends, Google Analytics or Adobe. This does not require changes to core.js.

Mergence provides answers to these questions:

• Which content are individual employees viewing most frequently and which employees have viewed that content more than anyone else?
• Which Web Parts are being viewed and interacted with most frequently?
• What actions are employees taking (e.g. downloads, edits, permissions set, etc.)?
• Which sites and sub-sites (e.g., team sites, collaboration sites, etc.) are used most frequently?
• Which content do managers use most often?
• How do mid-level managers utilize content differently than upper level managers?
• How can we increase usage of SharePoint and thereby improve employee productivity?

Measure Community Engagement

Organizations that implement Mergence can view the content interaction between individuals, teams, departments and the organization as a whole. They can learn which content and actions on the site create a value-add to the organization and further optimize for the changing needs of each type of employee and the various segments within the organization.

Improve Employee Productivity – Gain faster ROI

The deeper insights on SharePoint usage provided by Mergence will enable better strategic decisions which lead to employees using corporate intranet sites more efficiently. This translates to  improved employee productivity. Imagine the $thousands you could save in one year if each employee saved just five minutes per week! For example, a company with 1,000 employees earning an average salary of $75,000 would save $150,000 per year.

As communications and collaboration capabilities evolve, understanding their value and relevance to the organization becomes more critical. For most organizations, what started out as a “nice to have” communication vehicle has turned into an almost mission-critical hub for internal teamwork. Unilytics is focused on providing solutions that enhance your organization’s ability to measure and improve the usage of such tools to enable your organization to thrive.

Contact us to learn more.
Download the Mergence brochure as a PDF.