Learn how well designed KPI’s immediately inform how your website is performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization.
- Why have a formal KPI methodology?
- Identifying appropriate KPIs
- Providing context – not just raw figures but relative figures measured & compared over time
- Building a framework for calculating and distributing KPIs
- Defining KPIs to provide actionable information on marketing campaigns and other conversion events
- Creating well-designed KPIs that provide reliable and measurable progress reporting
- Real world examples to demonstrate how you can use this thorough and practical methodology