Integrating web analytics and email reporting can give you a more complete view of your customers for targeted marketing and improved results. With this integration, you can automate customer targeting and re-marketing efforts, uncover comprehensive web metrics for your campaigns and improve your marketing results.

Email campaigns can report on individual visitors and how they respond to email offers (who the email went to, successful ‘opens’, who viewed it, and who clicked through) but not what they did when they landed on your site. On the other hand, web analytics tools inform how many people arrived at your site from a specific campaign and what they subsequently did, but not what individuals did. Unilytics ties these systems together
so that unique visitor action is understood.

By tracking individual visitors, you can accomplish many things, for example:
John Smith is sent an email, opens it and clicks through on your promotion for 20% discount on photo supplies. We see key areas of the site that John went to on his first visit, but we see that he leaves. He returns the following week and we see that he both signs up for a newsletter and engages with the photo supply promotion by printing off a coupon to use for in-store redemption. Weeks later, when the coupon is redeemed, we connect and attribute the offline sale back to initial email offer, which was generated through your in-house CRM solution. We classify him (i.e., segment) and feed the classification information back to your CRM system. We now have new information in the CRM system used to send further promotions based on this purchase and specific segments we identify him as part of.

Integration Features

• Create automated re-marketing or re-targeting email to send the right message at the right time.
• Set dynamic email rules to target cart abandoners, registrants, high value customers, those who view products, download documents, and more.
• Use real time visitor segmentation to explore segments and immediately generate real-time visitor lists to export to your email vendor.
• View campaign performance and critical KPIs in an integrated reporting interface.
• Get enterprise-class depth of insight and reporting accuracy.