Organizations should ensure that a digital analytics governance model is created during the initial implementation. And for best results, it should align with general organizational governance.
Unilytics has helped organizations of all sizes to implement governance that meets the scrutiny of all stakeholders. For larger companies this may involve a steering committee, and for smaller organizations it may entail a small team of key stakeholders. Whichever structure is used, the governance team is charged with defining expectations, granting power, and verifying performance of the digital analytics team, software, and reports. A good digital analytics governance model should include a number of things:
Accountability: create precise definitions for roles, responsibilities, and duties – who does what, when, why, and how.
Accessibility: delineate access to data, integration with other systems, and availability standards. Ensure that analytics and reports are accurate, available, timely, and of direct value to stakeholders.
Community: represent all relevant business units with full participation of business owners and technology.
Uniformity: set definitions and policies for all analytics reports, terminology, KPIs and calculations, reporting cycles, information dissemination, and routine review of governance for enhancements.