Sometimes you just can’t trust what the reports are telling you. They may not correlate with internal systems, or you simply know they must be off. Or are they? Only a properly conducted audit will tell you if every visitor action is being captured correctly.
Many organizations lack a formal model for digital analytics governance. Yet a sound governance process provides the essential framework for a successful data-driven, digital-focused organization. Without proper planning, analysts may begin tracking campaigns and their performance but be surprised by the types of questions business owners ultimately demand.
Free doesn’t mean no cost. Google Analytics may be free and easy to install, but configuring it to deliver the insight you need can be complex and time consuming. Certified Google Analytics specialists at Unilytics ensure your organization derives maximum benefit from this powerful tool.
A strong online presence is critical. And to meet that demand, tool vendors provide increasingly functional products. However, the effectiveness of digital analytics does not come from products alone, it also depends on how they are planned, deployed, used, and integrated.
Unilytics has created the "Digital Analytics Maturity Functional Task List" to identify areas of completeness and those which need additional effort.