It’s difficult to draw meaningful conclusions from the information contained in web analytics reports because they are not concise or precise enough.  And they deliver mostly data on page views and visitor information when that isn’t really relevant to business goals. We don’t ever have business goals to purely attract more traffic! Higher conversion rates yes, but not simply more web traffic.

Dashboards and KPIs are receiving substantial attention these days. Everyone is asking, “How do I adequately review my various data repositories (e.g., sales & marketing, accounting, web analytics, etc.) and make good decisions about our corporate efforts?” Who wants to review hundreds of graphs and tables or spend days creating executive summary reports? The answer, of course, is no one.

Properly crafted dashboards allow for immediate feedback on how well the web site is performing and if it’s providing value against set corporate goals and objectives. And integrating web analytics with external data sources can deliver even greater insight to your business objectives.

While the underlying code requires no customization, tailoring the visual display is required to ensure it delivers information consistent with client goals and objectives and it needs to be ‘connected’ to your data silos for automatic updates. This is purchased as a discovery and design engagement. Or you can use part of your MARS contract.

Unilytics has several services available to help you pull together web metrics, external systems, people and other requirements to arrive at the ultimate goal of KPIs and dashboard design which are concise and actionable. Tell us what you need ...