Posted by John Strykowski

September 14, 2015


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Improve 1:1 Marketing with Google Analytics


A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

Posted by Peder Enhorning

September 3, 2015


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NOT the Top 10 KPIs


Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.

Posted by Karen

February 4, 2015


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5 Actions for An Effective Web Analytics Strategy

Most businesses today recognize that a compelling online presence is critical to their success. Without an effective website, chances Strat are you’re losing valuable business and customers to your competitors who do have effective and active online presences. A successful website should be an asset to your business that more than pays for itself either in the amount of business or customers it converts, or in the amount of money it saves by encouraging self-services

Posted by Peder Enhorning

March 15, 2010


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Web Analytics Should Begin with a Plan

Web analytics should begin with a plan. Unfortunately, most don’t. And the plan should start by answering the most basic of questions; why do we have a web site? All web sites can be categorized as having one of two objectives; either to make money or to save money. Sites which make money are not […]

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