September 3, 2015
Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.
Posted by Karen
May 21, 2015
We’re almost halfway through 2015 – hard to believe – and the dynamic arena of business intelligence continues to advance. It’s the vendors that adapt better and faster to this evolving environment that will have the competitive edge. Similarly, the businesses that make the best choice of BI technology, that best fits their operation, will […]
May 1, 2015
When companies decide to track performance, they invariably begin by measuring results. That’s the wrong approach. Results only tell you what happened, not why. You can choose to measure either the results of your work or the actions that cause the results. KPIs (Key Performance Indicators) should be reserved for tracking things that directly relate […]
October 14, 2014
The Ontario provincial government has just stated that they plan to eliminate homelessness in Ontario! What a ridiculous statement. Do they really think voters and other observers will accept such a nebulous goal?
July 8, 2014
Tracking business success is difficult. And most businesses make the mistake of measuring what has already happened instead of what influences those results. Setting personal, departmental or corporate goals is fundamental to most people, but measuring how we perform against those values is not enough. Just measuring high level results such as revenue or number of customers is a mistake because it doesn’Cause and Effect imaget answer how we got there and what should be done next.
November 29, 2013
“Just find me something interesting about our data” is a request we often get. At which time, a smart data analyst should cringe. Collected data needs to be mined and evaluated before it will offer any value. And questions need to be properly framed to extract the right answers. Data is being collected in multiple […]
August 7, 2013
Analytics deliver an overwhelming amount of information by way of reports. Much of it is fascinating, but the excitement of those reports wanes over time because the information is not used to effect daily business functions. And why should it?! It’s usually not relevant to the business. However, relevant insight will be gained by developing the right KPIs (Key Performance Indicators) for your business. Well crafted KPIs will provide a road map to success.
Although this blog focuses on website performance measurement, the methodology for crafting actionable KPIs and measuring them is appropriate for any business application.
March 15, 2010
Web analytics should begin with a plan. Unfortunately, most don’t. And the plan should start by answering the most basic of questions; why do we have a web site? All web sites can be categorized as having one of two objectives; either to make money or to save money. Sites which make money are not […]
May 27, 2009
Web analytics delivers an overwhelming amount of information by way of reports. Much of it is fascinating but the excitement of those reports wanes over time because the information is not used to affect daily business functions. And why should it?! It’s usually not relevant to the business. Identifying what values to look for and […]
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