Posted by John Strykowski

September 25, 2015

1:17 pm

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Marketing Attribution Data Without the Attribution Hassle

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What if you could look at the traffic for all your visitors? Specifically, how it relates to a particular campaign? It stands to reason you could gain a lot of insight from that data. The good news is it’s actually quite simple and I’ll show you how to make that happen but first let’s consider the “why.”

Posted by John Strykowski

September 14, 2015

1:20 pm

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Improve 1:1 Marketing with Google Analytics

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A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

Posted by Peder Enhorning

August 16, 2012

11:32 am

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Web Olympics Champion

Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.

Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.

Posted by KeithMacDonald

August 2, 2012

11:36 am

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Google Secure Search Updates

Over the last few months, Google has been shimmy-shammying around with how they refer traffic from organic search results to indexed pages. This is a quick n dirty summary of changes Google has made over the past few months to how it handles secure searches.

Posted by KeithMacDonald

July 17, 2012

12:06 pm

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Campaign Tracking in Google Analytics and SiteCatalyst

Every once in a while the question of managing campaign tracking in Google Analytics and SiteCatalyst comes up. It raises both technical questions and governance questions. We’ll come back to the governance part in a later post, this post will tackle the technical part.

Posted by Bobby

June 11, 2012

12:08 pm

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Google Analytics Content Experiments Try Using the Scientific Method

Google Analytics now has the ability to do A/B testing using the Content Experiments feature. A methodology for using this feature already exists. You may have heard of it; it’s called The Scientific Method.

Posted by Bobby

June 5, 2012

12:16 pm

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Google Analytics Content Experiments Now Live!

Content experiments are A/B tests that you can run from within the Google Analytics interface. Google Website Optimizer (GWO), the current standalone A/B and multivariate testing tool, is being replaced with this new Google Analytics feature.

The sunsetting of GWO and birth of Content Experiments within Google Analytics follows a series of moves that have integrated Google analytics and optimization tools. Webmaster Tools was integrated in October 2011. Google Analytics Goals was integrated into Google Adwords in 2009.

Posted by Bobby

February 29, 2012

9:24 am

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Google Analytics Goals

Google Analytics has a feature which allows you to easily track the key performance indicators of your website. You’ll have problems setting up goals within Google Analytics if you don’t know what the key performance indicators are for your website. If you don’t have any idea what your KPIs are, then what exactly are you looking for when you read your google analytics reports? Have a wee look at our KPI analysis page for an idea of what a goal for your website might look like. Google Analytics goals help to measure the performance of your website.

This article is focusing on the URL Destination Goal Type.

Posted by Eric

November 27, 2009

2:05 pm

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Webtrends and Google Analytics Do Overlap

Webtrends and Google Analytics do overlap and comparisons are worthwhile, but each will appeal to different audiences. We see many clients who are well suited for GA. If their needs are fully served by GA it’s the logical choice since it’s free. But the technological approach by both is different which means they will often […]

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