Posted by John Strykowski

March 2, 2017

01:52

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Top 4 Skills to be an Effective Tableau Dashboard Designer

From Padawan Learner to Tableau Jedi Creating Tableau dashboards can seem easy at first, but the more you learn the more you appreciate that with so many options and choices, there are many complex decisions to be made. And very specific skills are required to go beyond simple visualizations. This article summarizes the top four […]

Posted by John Strykowski

September 25, 2015

13:17

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Marketing Attribution Data Without the Attribution Hassle

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What if you could look at the traffic for all your visitors? Specifically, how it relates to a particular campaign? It stands to reason you could gain a lot of insight from that data. The good news is it’s actually quite simple and I’ll show you how to make that happen but first let’s consider the “why.”

Posted by John Strykowski

September 14, 2015

13:20

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Improve 1:1 Marketing with Google Analytics

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A common request for marketers is to better understand their audience, web visitors and customers. But that’s tricky when Google Analytics (GA) doesn’t report on unique user information. The purpose of this blog post is to show you how this can be accomplished. We will expose you to concepts and functionalities which when implemented, will add a new way of segmenting some of your report data: by Unique Visitor ID.

Posted by Peder Enhorning

September 3, 2015

04:46

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NOT the Top 10 KPIs

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Don’t fall into the trap of picking your KPIs because they are the ones used by others or on someone’s Top 10 KPI list. KPIs need to be consistent with your particular needs and always driven by your unique business goals. Claiming that the top 10 KPIs would be the same for everyone, is like saying “these are the top 10 winning lottery numbers”. They will always be different.

Posted by Karen

February 4, 2015

06:41

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5 Actions for An Effective Web Analytics Strategy

Most businesses today recognize that a compelling online presence is critical to their success. Without an effective website, chances Strat are you’re losing valuable business and customers to your competitors who do have effective and active online presences. A successful website should be an asset to your business that more than pays for itself either in the amount of business or customers it converts, or in the amount of money it saves by encouraging self-services

Posted by Julian Rocco

November 19, 2012

11:29

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Web Analytics 101

These days practicing web analytics is not new to most businesses. Web analytics has its roots in the early days of the web (the mid 1990’s) and has grown steadily since then. I, on the other hand, am somewhat of a newcomer to analytics, having recently joined a very talented team of consultants here at […]

Posted by Peder Enhorning

August 16, 2012

11:32

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Web Olympics Champion

Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.

Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.

Posted by KeithMacDonald

August 7, 2012

11:34

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Why Do People Not Like Using SiteCatalyst?

This question was recently raised on Quora and I think it’s worth revisiting and clarifying for our clients and potential SiteCatalyst customers. Background The analytics tool space has been hugely competitive over the last few years: Webtrends, one of the original market leaders, is generally regarded as losing market share. A series of acquisitions solidified the […]

Posted by KeithMacDonald

August 2, 2012

12:04

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SiteCatalyst Code Version H.24.4

Adobe has released an update to the core JavaScript code (the “guts” that make SiteCatalyst work). The major improvement is that Google search pre-rendering will no longer count a page view or a visit.

Posted by KeithMacDonald

August 2, 2012

11:58

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SiteCatalyst Version 15.3

SiteCatalyst version 15 was officially released last summer and Adobe is in the process of migrating clients to the new platform. For those clients who are now on version 15, April’s version 15.3 update introduces a couple of enhancements and some restored functionality.

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