Posted by Peder Enhorning

August 16, 2012

11:32 am

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Web Olympics Champion

Since the London games just finished, you’ll have to excuse the sporting references. Who’s the fastest man in the world? Well, it depends. Over 100 and 200 meters it’s obviously Usain Bolt. But lengthen the track or throw in some hurdles and you’ll have a different winner. Same applies for web analytics.

Not all products made it to the Web Olympics final. In our “competition”, we opted to look at Adobe SiteCatalyst, Google Analytics and Webtrends (jump to comparison matrix below). Combined, they enjoy by far the largest market share, and Unilytics is certified in all three so we are very familiar with them. Each of these three main products has special strengths and weaknesses. We have tried to make this analysis as unbiased and vendor neutral as possible. In all cases, Unilytics consulting recommends whichever solution best fits our clients’ needs.

Posted by KeithMacDonald

August 7, 2012

11:34 am

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Why Do People Not Like Using SiteCatalyst?

This question was recently raised on Quora and I think it’s worth revisiting and clarifying for our clients and potential SiteCatalyst customers. Background The analytics tool space has been hugely competitive over the last few years: Webtrends, one of the original market leaders, is generally regarded as losing market share. A series of acquisitions solidified the […]

Posted by KeithMacDonald

August 2, 2012

12:04 pm

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SiteCatalyst Code Version H.24.4

Adobe has released an update to the core JavaScript code (the “guts” that make SiteCatalyst work). The major improvement is that Google search pre-rendering will no longer count a page view or a visit.

Posted by KeithMacDonald

August 2, 2012

11:58 am

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SiteCatalyst Version 15.3

SiteCatalyst version 15 was officially released last summer and Adobe is in the process of migrating clients to the new platform. For those clients who are now on version 15, April’s version 15.3 update introduces a couple of enhancements and some restored functionality.

Posted by KeithMacDonald

August 2, 2012

11:54 am

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New SiteCatalyst Metrics

Another long-standing small annoyance was smoothed out in the May 31 SiteCatalyst maintenance release.

Adobe has implemented some new metrics for SiteCatalyst reports:

Bounce Rate (Single Page Visits / Total Visits)
Bounces (Single Page Visits)
Entries and Exits
Total Time Spent

Posted by KeithMacDonald

August 2, 2012

9:35 am

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Adobe Digital Marketing Suite Quarterly Update

Adobe has been extraordinarily active with updates to the Adobe Digital Marketing Suite over the second quarter 2012 on all fronts: product development, product usage optimization (new tips and techniques for solving business problems), and pushing forward on approaches to analytics in general. They’ve published 110+ blog posts just on the Digital Marketing blog, over […]

Posted by KeithMacDonald

July 17, 2012

12:06 pm

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Campaign Tracking in Google Analytics and SiteCatalyst

Every once in a while the question of managing campaign tracking in Google Analytics and SiteCatalyst comes up. It raises both technical questions and governance questions. We’ll come back to the governance part in a later post, this post will tackle the technical part.

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