Tagged: web-analytics 


Julian Rocco 7:11 pm on Nov 19, 2012 Permalink | Reply
Tags: javascript coding, learn web analytics, Log Fle analysis, unique visitor tracking, Web analytics, web analytics for beginners   

These days practicing web analytics is not new to most businesses. Web analytics has its roots in the early days of the web (the mid 1990’s) and has grown steadily since then. I, on the other hand, am somewhat of a newcomer to analytics, having recently joined a very talented team of consultants here at Unilytics Corporation. Some of the members on my team have been practicing web analytics and data analysis for over 20 years. That knowledge gathering on best practices and analytics strategy is being passed on to me every day! So for those entering the web analytic space or trying to make sense of web traffic data, this post shares with you what I’ve learned travelling that same path. (More…)


Keith MacDonald 8:02 am on Feb 15, 2012 Permalink | Reply
Tags: Web analytics   

In a previous blog post I took a look at the two most common uses of digital analytics:  product and marketing optimization.  These two are probably most accessible to business since they’re easy to tie back to “dollars in the door”. (More…)


Eric 11:02 pm on Feb 9, 2012 Permalink | Reply
Tags: Web analytics   

Your team feels hopelessly underwater trying to keep up with all of the content changes to your website… people are working long hours on short deadlines… and increased budget is nowhere to be found. Despite this, a senior manager has determined that the “Corporate Responsibility” section of the website deserves a high-priority rewrite requiring content editors, developers, release management, marketing, and several other teams. Is this the wisest use of these scarce resources? Does this decision leverage the highest possible point of impact on visitors? Or is this project being pushed for internal, political reasons? (More…)


Keith MacDonald 9:11 am on Nov 8, 2011 Permalink | Reply
Tags: , Web analytics   

As the ‘new guy’ at Unilytics I have the somewhat unique perspective of transferring from in-house web analytics expert (in my previous role) to web analytics consultant. This perspective, combined with anecdotal stories from fellow practitioners, has lead me to the following conclusion:

For web analytics to be really successful, building trust within the organisation is paramount. Without trust from the organisation, any potential value from web analytics is constantly undermined by fear, uncertainty and doubt.

Building trust in web analytics (as a business service) requires three things: accurate data, thoughtful analysis and end-user adoption.
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John 9:10 am on Oct 11, 2011 Permalink | Reply
Tags: forensic analysis, Web analytics   

A few years ago, I was hired as an expert witness in a court case involving a software licensing dispute. One of the contentious points was determining which of two sites was more often used by visitors to download pieces of software that were part of a larger package distribution. Because both sites are huge software repositories with myriads of mirror sites, it wasn’t a simple matter. One party was making the claim that showing proof of software download didn’t imply that visitors were completing the process. It turns out the case was settled before I got the opportunity to prove (or disprove) file download completion (based solely on Common Log format files) in a court. A quick recommendation on this type of issue, steps must be taken during the site development stage to gather and deliver this type of information; otherwise it’s a process that will get so tedious that it will eat up the last remaining bits of your social and family life. It will likely also leave you and your client frustrated long after the whole affair is over. (More…)

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