These days practicing web analytics is not new to most businesses. Web analytics has its roots in the early days of the web (the mid 1990’s) and has grown steadily since then. I, on the other hand, am somewhat of a newcomer to analytics, having recently joined a very talented team of consultants here at Unilytics Corporation. Some of the members on my team have been practicing web analytics and data analysis for over 20 years. That knowledge gathering on best practices and analytics strategy is being passed on to me every day! So for those entering the web analytic space or trying to make sense of web traffic data, this post shares with you what I’ve learned travelling that same path. (More…)

