Google Analytics has unleashed Multi-Channel Funnels in the new GA interface! This highly anticipated feature was released to the public through the latest interface on Wednesday, August 24, 2011. If you don’t see the reports, you may still be using the old interface and will need to click on “New Version” at the top right corner (to the left of your email address) to access the new interface and Multi-Channel Funnels.
What are Multi-Channel Funnels?
Multi-Channel Funnels (MCFs) are new reports that allow you to see the touch points a visitor has made along the way to a conversion. This report shows the conversion path of that visitor in the 30 days prior to conversion. The MCF reports were created to give marketers more insight into how each channel contributes to the end goal.