Thanks to all who joined us for yet another exciting analytics seminar in Ottawa! Our customers have asked us for a while now to do another one of these educational sessions; the last one we did was 18 months ago but with software development schedules, a full consulting calendar and other attention grabbing tasks we just didn’t have the time.
The good news for our attendees is we amassed a wealth of experience and knowledge in digital analytics and we were able to impart that to them. The good news for us is that we got to meet a lot of very passionate people and a highly mature audience about analytics. Analytics is growing! Our talk included an overview of the state of web analytics, log file management, SharePoint analytics, improving 1:1 marketing, social and a demo of Webtrends 10. We also discussed automated dashboards and that still grabs all analytics producer’s ears; the need to automate the collection of data from disparate sources and significantly, view all analytics KPIs in one place so they can determine how well (or not) their digital marketing is performing within 30-60s is heavily sought after. And we have an app for that!
Thanks as well to the great questions like Kerry from Irdeto who inquired about social media tracking and strategy– that continues to be a prominent topic. With a new focus on social and mobile, Webtrends 10 will allow for greater social measurement of Facebook such as tracking for pages; enhanced measurement for FB apps; and complete data from Facebook API. Now all you have to worry about is the strategy for which we can offer some helpful ideas about. On the mobile side v10 will measure and compare apps and mobile sites on all mobile platforms with plans for iTunes App Store download reporting.
We’ll be in Toronto on May 26th delivering the same talk so if you are in the area please feel free to join us: http://www.unilytics.com/seminar2011.shtml and if you are not let us know and we’ll send you the slides. Also, we’ll be tweeting from the seminar so check that out (@Unilytics) and feel free to send us your questions!
Until next time….