Tagged: kpis 

Peder 7:07 pm on Jul 8, 2014 Permalink | Reply
Tags: , kpis   

Tracking business success is difficult. And most businesses make the mistake of measuring what has already happened instead of what influences those results. Setting personal, departmental or corporate goals is fundamental to most people, but measuring how we perform against those values is not enough. Just measuring high level results such as revenue or number of customers is a mistake because it doesn’Cause and Effect imaget answer how we got there and what should be done next.

Instead, we need to evaluate the Events that Caused those results. Certainly, we can conclude that if Revenue increased to meet our goal, we succeeded, but we don’t know what we did that caused it.

It’s much more effective to measure the actions your customers or prospects take than the end result. These actions include conversions of website visitors to paying customers and how well we are doing to influence that conversion. (More…)

Peder 5:11 pm on Nov 29, 2013 Permalink | Reply
Tags: , , , kpis, visualize data   

“Just find me something interesting about our data” is a request we often get. At which time, a smart data analyst should cringe. Collected data needs to be mined and evaluated before it will offer any value. And questions need to be properly framed to extract the right answers.

Big data

Data is being collected in multiple formats and more comprehensively than ever before. Information is gathered on customer interactions, corporate logistics, company performance, and internal and external communications. For some, “making sense of it all” and knowing how to extract value from multitudes of data can be intimidating. But Big Data should not be feared; it should be celebrated! Although there may be an overwhelming amount of information that can be difficult to analyze, if everything has been accurately collected, the answers are there to be found. Data offers the opportunity for enormous insight provided you know what to look for and how to present it. (More…)

Bobby 4:02 pm on Feb 29, 2012 Permalink | Reply
Tags: , , kpis   

Google Analytics has a feature which allows you to easily track the key performance indicators of your website. You’ll have problems setting up goals within Google Analytics if you don’t know what the key performance indicators are for your website. If you don’t have any idea what your KPIs are, then what exactly are you looking for when you read your google analytics reports? Have a wee look at our KPI analysis page for an idea of what a goal for your website might look like. Google Analytics goals help to measure the performance of your website.

This article is focusing on the URL Destination Goal Type.

Nad Balata 7:05 am on May 27, 2011 Permalink | Reply
Tags: kpis, , seminar, Unilytics,   

Another week and another great seminar!  This time we were in our hometown, Toronto….thanks to our Toronto attendees for an enjoyable seminar filled with great questions and ideas!  The audience was quite diverse with folks from finance, travel, government, media, technology and a few others.  For those who couldn’t make it, you can access our slides with the link below.  Peder, Unilytics president, started the talk by professing our mantra for 2011 – web analytics is not about reporting but OPTIMIZATION!

Unilytics has been taking the message of optimization on the road to eMetrics in San Francisco and Toronto, Webtrends Engage, Unilytics’ seminar last week in Ottawa, and our seminar yesterday in Toronto… finally we are turning some heads!  The inspiration for our new mantra is the result of too many organizations who are merely collecting simple out-of-the-box reporting. These are the same organizations that invest a great deal of financial and internal resources on their analytics but make no business decisions, website design enhancements or marketing improvements based on their web analytics results. Paradoxically, they’ll quickly admit that online marketing is highly strategic and corporately paramount.

For those who think optimization is daunting, it really isn’t.  The first step is to build a set of Key Performance Indicators (KPI’s) that address your organization’s web and business goals and objectives.  The next step is to configure your analytics reports to leverage your KPIs and to train the consumers of said reports how to apply the knowledge derived to make effective business decisions.  This step – report interpretation – is the biggest gain in successful analytics. Ongoing web optimization will require continual monitoring of your reports to ensure you are meeting your KPIs.

You can find some of this info in our slides, or you can feel free to reach out to me and I’d be glad to have a conversation with you.

The link to our slide presentations is here: http://www.unilytics.com/slides/TorontoSeminar2011-Slides.pdf

Don’t forget to follow us on Twitter:  @unilytics

Web analytics should begin with a plan. Unfortunately, most don’t. And the plan should start by answering the most basic of questions; why do we have a web site?

All web sites can be categorized as having one of two objectives; either to make money or to save money. Sites which make money are not only those in which shopping carts are presented. Rather, any site involved in the promotion of products or services have as their underlying purpose to increase brand awareness and encourage purchases on or offline.

Sites which attempt to make money include:

  • lead generation
  • brand awareness
  • eCommerce
  • Social networking
  • Entertainment

Conversely, sites which attempt to save money are those which encourage self-service. It decreases corporate costs if web visitors can successfully download a document, register for assistance or fill in an online form rather than contacting a toll-free number and asking for the same to be done or mailed out.

Sites which attempt to save money include:

  • >Customer education
  • Self-service
  • Customer service
  • Informational
  • Intranet

Understanding the objective of your site allows you to construct and establish key performance indicators (KPI) you need to track. Studying raw web analytics reports is meaningless.

Measures, which illustrate visitor behaviour and traffic volumes, are not indicators of web site success. Reports showing page views, most popular pages and visitor traffic do not indicate whether a site is performing well or not. No organization, with the possible exception of media firms, should fundamentally care if page views and visitor numbers increase. To extract real meaning from increases in raw numbers like page views or visitors it must be put into some context. That’s where KPIs come in.

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