Google Analytics now has the ability to do A/B testing using the Content Experiments feature. A methodology for using this feature already exists. You may have heard of it; it’s called The Scientific Method.
The Scientific Method can be broken down into 6 basic steps.
Google Analytics Content Experiments has launched!
Content experiments are A/B tests that you can run from within the Google Analytics interface. Google Website Optimizer (GWO), the current standalone A/B and multivariate testing tool, is being replaced with this new Google Analytics feature.
The sunsetting of GWO and birth of Content Experiments within Google Analytics follows a series of moves that have integrated Google analytics and optimization tools. Webmaster Tools was integrated in October 2011. Google Analytics Goals was integrated into Google Adwords in 2009.
Google Analytics Content Experiments
Why aren’t you A/B testing?
