Category: webtrends


Keith MacDonald 9:11 am on Nov 8, 2011 Permalink | Reply
Tags: ,   

As the ‘new guy’ at Unilytics I have the somewhat unique perspective of transferring from in-house web analytics expert (in my previous role) to web analytics consultant. This perspective, combined with anecdotal stories from fellow practitioners, has lead me to the following conclusion:

For web analytics to be really successful, building trust within the organisation is paramount. Without trust from the organisation, any potential value from web analytics is constantly undermined by fear, uncertainty and doubt.

Building trust in web analytics (as a business service) requires three things: accurate data, thoughtful analysis and end-user adoption.
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Eric 12:08 pm on Aug 29, 2011 Permalink | Reply
Tags: Visitor History Export,   

Webtrends Analytics provides a feature known as Visitor History Export (VHE). This is an extremely useful feature many organizations are taking advantage of. In essence, this feature provides per-visitor information that falls into the following categories:

  • Campaign History
  • Search Engine History
  • Visit History
  • Purchase History
  • Custom Visitor Segmentation
  • Content Group Unique Visitor Tracking
  • Page of Interest Unique Visitor Tracking

There are many ways to use this information, especially when viewed over time. For example, Unilytics provides a product named VHE Distiller that extracts and transforms this information into a regular relational database suitable for data mining or enterprise reporting. It should be noted that VHE is not a data warehouse, per se; nor is it a complete replacement for a full data warehousing product based on visitor information. There are limitations built into the design of the VHE feature that should be kept in mind when using it. This blog presents some of these “gotchas” when using the VHE feature and resulting export files. (More…)


pmazzotta 11:08 am on Aug 3, 2011 Permalink | Reply
Tags: Code, HTML5, , tags   

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Peder 2:06 pm on Jun 20, 2011 Permalink | Reply
Tags: hosted service, privacy,   

On May 26, 2011, minutes before a midnight deadline, President Barack Obama extended the USA PATRIOT Act (Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act) of 2001 which gives authorities of post 9/11 powers to search records and conduct roving wiretaps in pursuit of terrorists.

Should we care?

In an effort to protect the American people, the Act allows for unprecedented access to personal information stored on computer systems and in other formats. Perhaps the most controversial section of the Act is section 215 which is commonly referred to as the “library records” provision because of the wide range of personal material that can be investigated. It allows the US government to secretly request and obtain records for large numbers of individuals without any reason to believe they are involved in illegal activity. Items that can be searched include “books, records, papers, documents, and other items,” which includes dumps from private-sector computer databases.

This is likely a concern to many organizations wanting to protect the privacy of its customers and users. And for companies using web analytics tools, the collection and storage of that data in the US provides government authorities unfettered access to that information. Furthermore, the US government can access considerably more information than any web analytics tool would be capable of. For example, the US government can cross-reference the IP address assignment records for any given IP address for any given time. This allows them to access name, address, phone number, account numbers, etc. Not even the best web analytics software has access to this depth of information. There may not be much US based organizations can do to prevent such access, but those located in Canada and abroad can choose not to use services which store collected information in the US.

Web analytics tools such as Adobe SiteCatalyst, Google Analytics and Webtrends On Demand all store visitor information on US servers. As an alternative, Webtrends offers software on premise to ensure collection occurs within the organization and within its own country borders. Since hosted services free staff from implementing hardware solutions to support installed software, they continue to be popular options for many. For clients who don’t want their data stored in the US but also don’t want to deal with software installations, Unilytics offers managed services, whereby we install and manage the Webtrends implementation. This is a very attractive solution for organizations concerned with the location of collected data, but who are also attracted to a hosted solution.

The number of court approvals for business record access jumped from 21 in 2009 to 96 in 2010. While that remains a relatively low number, it poses an uncertainty that many organizations are unwilling to accept. It’s that uncertainty that causes the issue.

It may be that the greatest risk to organizations allowing data to be stored in the US is to their own reputation. The threat to privacy may be more perceived than actual, but that may be reason enough for organizations to not want their data stored in the US.


Nad Balata 4:10 pm on Oct 17, 2010 Permalink | Reply  

The most important consideration when measuring the success of a web site is to first know what its purpose is. Most SharePoint applications are used for intranets; in fact fully 92% of intranets are implemented and supported using SharePoint. It can therefore be assumed that user engagement, employee productivity, information sharing and collaboration are top of mind for websites created using SharePoint. The problem is that SharePoint native tools and even off-the-shelf web analytics products don’t effectively deliver user activity reporting. Mostly, this is a limitation of the complexity of the SharePoint software model. But with improved scripting tools, it is possible to deliver this level of reporting.

One of the unique aspects of intranet sites is that they typically require authentication. That delivers the ability to track individual users and report on their site usage. And of course that is what we want to do! This gives the ability to understand how your SharePoint investment is performing by tracking individual user activity for things such as:

  • display of specific Web Parts
  • document activity, such as checkouts, downloads and approvals
  • paths taken and SharePoint breadcrumbs followed
  • business transaction completions
  • search intelligence, such as search terms, results viewed and search refinements

The next consideration for intranets is that because we are measuring mostly internal traffic it may be less appealing to use technology that will store visitor traffic data outside the organization. All effective web analytics products (Webtrends, Omniture and Google Analytics) today use JavaScripts to collect visitor information. But if those systems are hosted, the data will be stored on external  servers. Only Webtrends offers onsite premise software which makes it possible to use JavaScripts but still retain the collected data in-house.

The next potential hazard is that to collect per visitor information, web analytics tool vendors require modification of critical SharePoint files. Most IT departments will not allow those changes. And for clients running SharePoint in a hosted environment, those files are not accessible for modification at all. But there are technologies available to “bridge” between SharePoint and your web analytics package by adding JavaScript which runs between them.

To determine the success of SharePoint sites, you must measure individual visitor traffic to understand how it is being used and fortunately, since users have to log in that is possible. But native reporting doesn’t deliver satisfactory results. By using tools to bridge between SharePoint and web analytics packages, you will be able to measure the success of your site without violating internal IT standards.

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