Tagged: analytics 

Keith MacDonald 6:05 pm on May 2, 2012 Permalink | Reply
Tags: analytics, , , report interpretation   

For those who saw our booth at one of the recent conferences in which we participated, hopefully you noticed the big bin o’ cash sitting on our table.

Keep the Cash contest at the Unilytics Booth

Keith at the Unilytics booth with the bin of cash


We launched the “Keep the Cash” contest to open a conversation with conference attendees and prospective clients and partners and so far it has proven to be a huge success! (More…)

Nad Balata 8:05 am on May 23, 2011 Permalink | Reply
Tags: analytics, mobile, , Ottawa   

Thanks to all who joined us for yet another exciting analytics seminar in Ottawa! Our customers have asked us for a while now to do another one of these educational sessions; the last one we did was 18 months ago but with software development schedules, a full consulting calendar and other attention grabbing tasks we just didn’t have the time.

The good news for our attendees is we amassed a wealth of experience and knowledge in digital analytics and we were able to impart that to them. The good news for us is that we got to meet a lot of very passionate people and a highly mature audience about analytics. Analytics is growing! Our talk included an overview of the state of web analytics, log file management, SharePoint analytics, improving 1:1 marketing, social and a demo of Webtrends 10. We also discussed automated dashboards and that still grabs all analytics producer’s ears; the need to automate the collection of data from disparate sources and significantly, view all analytics KPIs in one place so they can determine how well (or not) their digital marketing is performing within 30-60s is heavily sought after. And we have an app for that!

Thanks as well to the great questions like Kerry from Irdeto who inquired about social media tracking and strategy– that continues to be a prominent topic. With a new focus on social and mobile, Webtrends 10 will allow for greater social measurement of Facebook such as tracking for pages; enhanced measurement for FB apps; and complete data from Facebook API. Now all you have to worry about is the strategy for which we can offer some helpful ideas about. On the mobile side v10 will measure and compare apps and mobile sites on all mobile platforms with plans for iTunes App Store download reporting.

We’ll be in Toronto on May 26th delivering the same talk so if you are in the area please feel free to join us: http://www.unilytics.com/seminar2011.shtml and if you are not let us know and we’ll send you the slides. Also, we’ll be tweeting from the seminar so check that out (@Unilytics) and feel free to send us your questions!

Until next time….

Web analytics should begin with a plan. Unfortunately, most don’t. And the plan should start by answering the most basic of questions; why do we have a web site?

All web sites can be categorized as having one of two objectives; either to make money or to save money. Sites which make money are not only those in which shopping carts are presented. Rather, any site involved in the promotion of products or services have as their underlying purpose to increase brand awareness and encourage purchases on or offline.

Sites which attempt to make money include:

  • lead generation
  • brand awareness
  • eCommerce
  • Social networking
  • Entertainment

Conversely, sites which attempt to save money are those which encourage self-service. It decreases corporate costs if web visitors can successfully download a document, register for assistance or fill in an online form rather than contacting a toll-free number and asking for the same to be done or mailed out.

Sites which attempt to save money include:

  • >Customer education
  • Self-service
  • Customer service
  • Informational
  • Intranet

Understanding the objective of your site allows you to construct and establish key performance indicators (KPI) you need to track. Studying raw web analytics reports is meaningless.

Measures, which illustrate visitor behaviour and traffic volumes, are not indicators of web site success. Reports showing page views, most popular pages and visitor traffic do not indicate whether a site is performing well or not. No organization, with the possible exception of media firms, should fundamentally care if page views and visitor numbers increase. To extract real meaning from increases in raw numbers like page views or visitors it must be put into some context. That’s where KPIs come in.

Peder 7:04 am on Apr 30, 2009 Permalink | Reply
Tags: analytics, , San Jose,   

Unilytics at eMetrics in San Jose – new blog #emetrics

Unilytics is an offcial Emetrics sponsor

Unilytics is an offcial eMetrics sponsor

As we plan to exhibit at eMetrics in San Jose, May 5 6 and 7, I felt it was great time to introduce you to our new blog! Yes, there are lots of them out there already and we are not early to write one, but we plan to offer relevancy about our industry and company. And there’s much to talk about.

Unilytics has been in the web analytics business since 2001 and we have seen enormous change. Perhaps the biggest difference is what firms are beginning to do with analytics. And how it’s being incorporated into other corporate data silos.

It’s often not enough to understand what visitors to your web site are doing, but how else are they interacting with your company? Via customer support, in-store purchases and yes, also blogging. And they are all intricately intertwined. As your web self-service portal improves a relative drop in call center requests should be observed. An old boss of mine used to say “in technology, if you stand still for six months, you’re dead“. For the upcoming eMetrics show, we have completely changed our booth to reflect our new message, which is that incorporating other systems and their data into what web analytics provides is the key. That means tying together CRM, email marketing, call-center data and how coupons printed from the web are redeemed in stores so you get the full picture of what your customers are doing and what they need.

Unilytics is an official WebTrends partner

Unilytics is an official WebTrends partner

We are of course a huge proponent of WebTrends and are pleased to see their renewed focus on making it easier to get access to the underlying data used to create all reports. This is going to create fantastic opportunities for clients as they become better aware of all aspects and needs of their web visitors.

Peder Enhorning, President Unilytics Corporation.