For those who saw our booth at one of the recent conferences in which we participated, hopefully you noticed the big bin o’ cash sitting on our table.
We launched the “Keep the Cash” contest to open a conversation with conference attendees and prospective clients and partners and so far it has proven to be a huge success! (More…)
So I’m sitting around with clearly too much time on my hands, and a colleague suggests: “Hey Patrick, instead of looking pretty [which I was] why don’t you write something up for the company blog?” “Fair enough,” I say, “like what?” “Here, check out this link then tell us what you think.”
Little did I know this was a full-on plot to the ultimate intra-office trolling. He knew I couldn’t watch that video without getting really pumped about this topic.
Basically, the video was produced as a thought-exercise to spark discussion on the growth and adaption of marketing in the face of drastic changes to what will be tomorrow’s primary demographic. It was made for an industry conference, and then shared online. The precept proposed is that traditional approaches to marketing won’t work anymore because the targets just won’t care (I’d argue that it’s already started today).
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The annual Adobe Summit in Salt Lake City concluded a couple of weeks ago. The big idea presented at this conference was the digital self – the idea that every time we interact online, we reveal a bit more of who we are. Think of what you recently browsed on Amazon.com, the music you’ve told iTunes you’re interested in, the pictures you’ve shared on Panoramio, the content of your tweets – the collection of these signals is the digital you.
“Our relationship with technology has changed. You walk into a living room now and see fingerprints on TVs left by 3 year-olds trying to swipe them and interact.” This was the framework for the conference laid out in the opening keynote address by Brad Rencher, Senior VP and GM, Omniture Business Unit.
“What it really means is that the digital self has gone from academic to actionable… Everyone who engages in digital is exposed to a message, but what if those messages are not generic?” Put differently, in return for the information we release online about ourselves, we demand personalized experiences and content tailored specifically for us. This is the new quid pro quo of the internet.
What this means for your digital analytics strategy is two things:
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After a few days of sunny and picturesque touring of San Francisco , I somehow pulled away to attend probably the best produced digital analytics optimization conference, eMetrics. I was especially keen on this trip as I had not attended last year, so the anticipation was high! …and I wasn’t disappointed….
Golden Gate Bridge
View from Presidio Park
Google Analytics has a feature which allows you to easily track the key performance indicators of your website. You’ll have problems setting up goals within Google Analytics if you don’t know what the key performance indicators are for your website. If you don’t have any idea what your KPIs are, then what exactly are you looking for when you read your google analytics reports? Have a wee look at our KPI analysis page for an idea of what a goal for your website might look like. Google Analytics goals help to measure the performance of your website.
This article is focusing on the URL Destination Goal Type.
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