Data visualization is an extremely effective way of highlighting and identifying outliers and trends. Data discovery is easy when dashboards are created to reveal new insights. But sometimes the dashboard designer focuses on aesthetics and creates something that doesn’t provide answers to our questions.
When you visualize data by designing a dashboard, you start with a blank canvass. Often, developers lose their way by designing to form rather than function. If the dashboard is to enlighten about business performance, it needs to answer the most commonly asked questions that the end-users have about the business. That means it needs to focus on the one or two metrics or measures that provide answers to your end-users. While the look of the dashboard is important, first and foremost it must deliver new insight. (More…)