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Peder 4:04 pm on Apr 25, 2013 Reply
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Top 7 Tips for Dashboard Visualization

Dashboards have become strategic tools for delivering decision making information. And ideally, those dashboards are automatically updated to reflect daily, weekly or monthly trends. Furthermore, much of the information should be KPI based. If properly constructed, the KPIs should immediately inform how things are trending and what action is needed.

To properly deliver on these promises, dashboards need to be visually effective. They don’t necessary have to look attractive, but need to be impactful and allow for interpretation without too much effort. In Stephen Few’s 2006 book, Information Dashboard Design, he stated that: “A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance.”

Following on that premise we offer seven ways to make your dashboards as visually impactful and useful as possible. (More…)

Peder 12:03 pm on Mar 19, 2013 Reply  

Tableau and Counting Money

We just returned from a road show to promote the new Tableau version 8. As a sponsor, we came equipped with a barrel full of single dollar bills. The offer was that whoever guessed closest to the actual amount of bills could keep the cash.

Keeping track of money is one of the most fundamental skills we have today. We were taught how to count with building blocks as toddlers and how to quickly split the bill

when going on a double-date.

As (brilliantly) trained analysts we are expected to quickly calculate totals and estimate values. We do it every day and are pros at it. We take terabytes of data with millions of rows of complex numbers, and to help others understand it, we create beautiful Tableau dashboards to share with them. We already understand the data (because we are number experts!), and now it’s easy to share it so others do as well.

So estimating a barrel full of single dollar bills should be easy, right? But according to the guesses we had, apparently it’s not. Guesstimates ranged from $44 to $888. (More…)

Peder 11:03 am on Mar 12, 2013 Reply
Tags: BI tools, business analytics, , business intelligence reporting, interact with data   

Give Decision Makers Better Access to Business Intelligence!

Business Users Have the Knowledge but Not the Proper BI Tools

End users are decision makers. However, all too often they don’t have the data necessary to make accurate, well informed decisions. Even though they understand the data that drives their business, they don’t have access to the tools to interrogate it. Think about it. The business tools we use every day don’t have the ability to generate insightful reports. If you are a sales manager, perhaps it would be good to know the percentage of client tasks sales people completed on-time and how that correlates to their performance, or simply how many tasks they have relative to sales performance -try extracting that from Salesforce! Perhaps you want to know how sales and marketing activities affect other channels of engagement such as the web. Unfortunately, the tools necessary for these queries are not easily within the grasp of most business users. (More…)

Peder 4:11 pm on Nov 20, 2012 Reply
Tags: BI, , , data integration, , , tableau 8   

Have Fun with Tableau 8!

Employee satisfaction is mostly about having fun and feeling like you’ve made a valuable contribution. Analyzing a bunch of numbers can actually be exhilarating when you use the right tool, and Tableau is definitely one of those tools! Tableau allows you to explore and play with data to find answers to questions you hadn’t even thought of. It provides you with a canvas for creative thinking and makes work fun because you can uncover gems of information that were previously hidden.

I recently attended Tableau’s annual user conference and got a look at Tableau 8 which is due for release early in the new year. Here are some of the great new features Tableau 8 will deliver for both Desktop and Server. (More…)

Julian Rocco 7:11 pm on Nov 19, 2012 Reply
Tags: javascript coding, learn web analytics, Log Fle analysis, unique visitor tracking, , web analytics for beginners   

Web Analytics 101

These days practicing web analytics is not new to most businesses. Web analytics has its roots in the early days of the web (the mid 1990’s) and has grown steadily since then. I, on the other hand, am somewhat of a newcomer to analytics, having recently joined a very talented team of consultants here at Unilytics Corporation. Some of the members on my team have been practicing web analytics and data analysis for over 20 years. That knowledge gathering on best practices and analytics strategy is being passed on to me every day! So for those entering the web analytic space or trying to make sense of web traffic data, this post shares with you what I’ve learned travelling that same path. (More…)

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