September 28, 2016
The Challenge A common request when analyzing large amounts of data is to evaluate the impact exceptional data has on results. Statistics addresses these needs by offering “median” and “average” when normalizing large numbers of data points. Median selects a data point in the exact center of all data points to define the “normal” value […]
April 29, 2016
This is the first in a series of challenges for those that believe they have mastered the more complicated aspects of Tableau. The series will call on your understanding of the intricacies of how Tableau functionality works.
March 3, 2016
As a follow-up to a prior blog post on the “Top 7 Data Visualization Best Practices”, I wanted to go into a bit more detail about “visual features”. In the prior blog, we discussed “intuitive” data visualizations and how that stems from your brain pre-attentively processing visuals. While it’s not technically accurate, many people think […]
February 23, 2016
Do you want to create the ultimate, useful, intuitive data visual? Whether you are new to data visualization, familiar with it, or an expert, there is a lot to know besides how to use your favourite data visualization tool. There are best practices relating to the presentation of data in visual form that supersede the […]
November 3, 2015
In the world of data visualization, a lot of focus is paid to the visualization tools themselves. Should I use a time-series visual, a scatter plot, or a heat map? What is the best way to visualize survey data? Can I export my dashboard to a PDF? These are perfectly valid questions, but as much, if not more, attention should be spent on what needs to occur BEFORE you even open up your visualization tool. Here are five of the most important pre-visualization considerations we recommend based on our extensive experience with data and visualization.
October 29, 2013
The Data Visualization & Dashboards Seminar we hosted in Toronto last week was a tremendous success, and I would like to extend a thank you to all those who attended! We have received so many requests for the dashboards presented during the “How to Design and Build Effective Dashboards” demonstration session, I thought I would share them in this blog. The underlying story/premise and methodology used to support the story are described for each of the four dashboards.
August 23, 2013
Quadrant Analysis of Google AdWords Performance The idea is incredibly simple… get your product or service in front of people searching the internet for relevant terms or concepts. Unfortunately, the simplest ideas gain complexity as they grow and change. The same is true for search engine marketing, pay-per-click advertising, etc. This blog will focus on […]
February 9, 2012
Your team feels hopelessly underwater trying to keep up with all of the content changes to your website… people are working long hours on short deadlines… and increased budget is nowhere to be found. Despite this, a senior manager has determined that the “Corporate Responsibility” section of the website deserves a high-priority rewrite requiring content […]
November 27, 2009
Webtrends and Google Analytics do overlap and comparisons are worthwhile, but each will appeal to different audiences. We see many clients who are well suited for GA. If their needs are fully served by GA it’s the logical choice since it’s free. But the technological approach by both is different which means they will often […]
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