A Step by Step Approach to Actionable KPIs  - Learn how well designed KPI’s immediately inform how your website is performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization. Recorded May 30, 2012

 Highlights

• Why have a formal KPI methodology?
•  Identifying appropriate KPIs
•  Providing context – not just raw figures but relative figures measured & compared over time
• Building a framework for calculating and distributing KPIs
• Defining KPIs to provide actionable information on marketing campaigns and other conversion events
• Creating well-designed KPIs that provide reliable and measurable progress reporting
• Real world examples to demonstrate how you can use this thorough and practical methodology