Webtrends software collects per-visitor information as customers navigate your web pages. There is tremendous value in tying this to other repositories and marketing tools such as email solutions, CRM, voice-of-customer, and off-line custom databases, providing sophisticated cross-channel analytics. 
Our clients have integrated various channels for the following purposes:

• Transition higher cost support services to lower cost channels (e.g., transition customers from phone-based support to web-based self-service)
• Capture visitor behaviour across channels (e.g., correlate in-store purchases with web-based purchases)
• Determine drivers of cross-channel churn (e.g., issues causing clients to seek additional support from phone service centers because they can’t complete self-service activities on the web site).
• Provide web analytics data in their CRM system to help facilitate sales and support. For example, we have clients using web analytics data in their Salesforce system.
• Obtain a holistic view of customer motivations (drivers) bringing them to the site.

Unilytics can assist in integrating Webtrends with other business solutions and help deliver a more complete customer synopsis.

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