Have you wanted to access 1:1 customer information from your Webtrends data? General trending can be valuable, but understanding how individual web visitors are interacting is vital. This is especially true if you segment your customers to better understand what types of visitors use your web service. The 1:1 Marketing Integrator enables clients to access this information, which may already be part of your collection repositories.
Without any additional licensing costs, and minimal setup and configuration, Webtrends delivers the following types of information on a per-visitor basis:

• Pages and content groups of interest
• Visit history (visits, total time visiting the site, last visit, hits)
• Customer segmentation (simple and advanced)
• Where the visitor came from (initial referrer, first URL on your site and date and time of their first visit)
• Search engine information (organic and paid search, most recent search information, and search information on their initial visit to you)

If you track marketing campaigns you can also track per-visitor campaign information such as:

• Initial campaign that brought them to your site
• Most recent campaign they accessed

WebTrends also tracks commerce use on your site and can provide per-visitor revenue and purchase tracking. The following information is available:

• Overall purchase information (total purchase count, lifetime value, invoice/transaction numbers)
• Purchase history (first and most recent purchase date and time